The most popular type of packaging widely used in the beauty industry is the tube packaging. It offers great convenience, flexibility and more so portability in dispensing cosmetic and other beauty care products. While opaque tubes have been the rage before, the new, creative clear packaging is becoming a new trend. Thanks to the booming market of clear packaging in the food industry that promotes transparency and honesty in manufacturing products. Today we’d like to discuss the fine details of this packaging trend and why it is sweeping the cosmetics industry.
When it comes to specific market sectors, the fastest growing end-users are projected to be the oral care and cosmetic segments. They are expected to demand the most out of clear packaging. But of course, transparency alone may not be enough. If you’re selling beauty products, the first rule is to make them look attractive themselves to draw the attention of buyers. What you can do is to combine the power of clear packaging with some intricate design or some touch of shiny effects for beautiful products standing out on the shelves. Combining transparency and aesthetic appeal will help your beauty brand beat the competition.
Another great feature to integrate into tubes is the airless packaging to protect your products from the damage of environmental exposure while providing the efficacy it’s designed to do 100%. There are many ways to achieve this airless packaging design without compromising the quality or formulation of the product and provide it a leak-proof package. If you want to take your clear packaging to the next level, you can consider a custom tube design with a non-removable airtight seal. It may sound very challenging technically, but the expert packaging designer can help make the package come together perfectly and beautifully. You may also end up with a cap covering the tip in elegant gold and silk finish for more attraction.