Identify your targets
To make your website suited to your targets, the first thing you have to do is identify who your targets are. For whom are your products made? Who are your intended buyers? If you know who they are, you can easily come up with a custom website design. You can identify your targets by conducting a study in your market. Identify the sex, age range, buying capacities and other related information about your targets then have the information in mind when designing the website. For instance, if your target audiences are college students or teenagers, you may want your website to have a lively or more vibrant colour with festive theme. Instead of tone down colours, you may want to consider bright ones with sunny images depending on the product that you are trying to sell.
Know your business needs
Apart from considering your target audiences, you should also include your business needs on your custom website design. The main reason why you are customizing your website is for your product to sell to your targets and this would not be possible if your website is boring and sloppy. Thus, make your website easy to navigate. If possible, come up with a site map so your visitors would know exactly where to go if say, they want to purchase an item. Your shopping carts should be in place in every web age. To encourage more customers, make your call to action visible yet not too blatant to prevent annoying your customers. Design your web in such a way that you would still sell your product without compromising the quality and appearance of your website.
Be consistent with your niche
To give your website that unique look, avoid making it appear general like all the other websites you see on the internet. In other words, be consistent with your niche. Talk with your custom website design expert and see how you can make your ideal web appearance possible. You can also get inspiration by checking your competitor’s website. This will give you an idea on what they are doing to sell their products so you can improve your strategies or do away with things that you think will not sell. Tailor fit your website to the kind of business you have for your intended buyers and you will never go wrong with this strategy.