With the increasing popularity of online retailing, packing has become an essential element in business. Businesses recognize that packaging is integral to their marketing operations particularly in the transfer of products to customers. However, packaging is not only wrapping the product with good material; it should protect the product that is why so many departments are looking at the best cushion packaging to ensure that products are protected during transport and storage.
Functional requirements for packaging
Most companies make the effort to design packaging to ensure that their product is protected against damage and moisture during transport. Along with this came the development of cushion packaging for increased protection during transport that would be mutually beneficial for both the retailer and the customer. Ineffective packaging materials tend to be waste money not to mention that it can drive a customer away. Without cushioning material in the shipping box, there is a high probability for the product to be damaged when dropped from a certain height. A broken product is the worse that could happen for an online retailer and also the customer who is only too eager to get hold of the product ordered.
The industry standard for cushion packaging is loose-fill peanuts but there are other choices that are more effective. Foam-in-place packaging creates an instant pre-formed package that molds around the product. Foam can also be dispensed directly into the shipping box for a fast and convenient solution. In addition foam for cushion packaging is definitely lightweight and does not add to the shipping cost. On demand, foam-in-place allows manufacturers to produce a customized foam packaging on demand. It is easy to use and offers multiple levels of protection against vibrations, transportation shock and rough handling. One of the requirements of packaging that is satisfactorily addressed by foam-in-place is communication. Cushion packaging through this method communicates professionalism to the customer. When displayed in the store shelves, customers are able to view the product at its best. It gives the business a better image because the product and packaging communicates quality.
Choosing the right type of cushion packaging
Choosing the right material for cushion packaging is not simple. First of all, the business must see to it that the cost of packaging is justified while ensuring that it provides the right protection for the product. Choosing cheaper material for cushioning may not be for the best interests of the business because customers often demand for quality in packaging. On the other hand, if packaging is too expensive it can seriously affect the profitability of the business. What the business needs is to analyze the requirements from its outer wrapping to cushioning. Aside from protection, it is also important to take into account the effects of heat and cold including moisture and vapor during transport. To maintain the quality of the product, packaging must provide protection from the environment during transport as well as the period of storage. Always remember that packaging is a reflection of your business; it contains your brand name.