Why it is very important for a web design to be user friendly
Aesthetics is important in Toronto Web Design because it can easily catch attention; however, usability is a more important consideration. Many web designers focus on making the website attractive to visitors but it is not enough to increase traffic to the site. An attractive website is impressive but as you browse through the site, you cannot find what you are looking. The next option is to look elsewhere which is usually on a competitive site. Everything in a website must have its logical place and properly identified so that visitors will know where to find the information they need. According to statistics gathered by Website Standards Association, the longest time that a visitor stays on a site is 10 seconds before deciding whether to leave or continue on browsing. If your web design does not create a strong impression, you just lost a potential customer. In order to create a positive user experience, consider Toronto Web Design for your requirements.
How to establish credibility through web design
Content and website design should establish credibility. Many factors will determine your credibility and this includes the quality of your content and whether the information it contains is truthful and not misleading. Make your physical address and contact numbers visible in the header or in the sidebars. Make it easy for your potential customers to call you. Display relevant information that will give value to your visitors. If there is link from a credible website, use it as a reference especially if good things have been said about your products or services. Testimonials provide proof that you are a genuine business; share them on your sidebars. When visitors are convinced with the credibility of your site, they feel comfortable sharing their personal data and sharing some of their money on a product or service. However, aesthetics and usability will play a big part in gaining a first impression that is why there is a need for Toronto Web Design.
In order to determine whether your website design enhances a user’s experience, Toronto Web Design will conduct web usability testing to gain direct input or feedback from consumers. Usability testing will measure ease of use based on customer experience and whatever results derived from the testing will be used to make improvements on the site.