How does SEO work?
No one knows how the strategies applied by search engines like Google work because it is a well-kept secret but SEO experts have a reasonable idea on what techniques can enhance a site’s visibility. Through an analysis of the existing website, SEO Toronto can recommend and implement changes that would increase the site’s potential to be found in the first pages of Google results. What changes and improvements will the SEO expert implement? Usually the first change will be implemented on the content of the website. The objective of website content should be more on quality and not quantity in order to drive traffic to a website. Quality content is more valuable for internet users and Google looks favorably on quality and informative content. However, content needs to be provided on the regular basis to provide something for the spiders to crawl on.
What is quality content from the point of view of SEO?
Content must always be related to the website and should provide information that visitors seek for. One of the most obvious and easiest ways to produce content is through blogs with relevant keywords that will attract the attention of search engines. Before you start searching for appropriate keywords, you need to understand traffic and competition. Traffic pertains to the number of visitors who are using the keyword in their search while competition refers to the number sites that rank well in search engines using this specific keyword. It might be a good idea to use keywords at gain the most traffic but you will not likely gain good results because the big companies have a firm hold on the keyword. It is easier to rank with “long-tail” keywords which allow you more quality leads from the traffic gained.
Website content for people who do not like to read blogs
Not all people are expected to read a 500-word blog with keywords. An option would be infographics which include both content and images that can easily be understood by visitors. SEO Toronto also makes use of videos that are visually stimulating and easier to remember. Significant information can be watched in a relatively short time which is a great way to increase traffic. In some studies, video content has more potential to be found during a search though it will depend on the competition. A highly optimized video is what SEO Toronto provides which can greatly increase traffic and leads.