There are four main rules that should be noted when deciding about the packaging of a product. First and foremost is that it should be low cost, the packaging should be able to protect the products inside, it should be attractive in order to catch the buyer’s attention and make a lasting impression and last, it should follow the regulations set when it comes to packaging in your country.
There are different layers when packaging a product, even just for a single product. The first layer is called the consumer packaging and it can be used by the consumer directly inside the house once they open the package. Examples of consumer packaging are soap placed inside a jar, pills with clear plastic boxes packaging and screws that are located inside a toolbox. The second layer is the one responsible for the product while in transit and referred to as distribution packaging. Once the package arrived in your doorstep, this will be the packaging you will see at once. The last of the packaging layer is called the warehouse packaging. These are more commonly seen in bulk orders. Packaged products are placed inside big boxes in order to be shipped in containers and sent to warehouses.
There are four steps included when deciding on a products packaging:
- The first thing a business should do is conduct a market survey and see what your competitors are doing in terms of their packaging materials, shapes as well as colors.
- Next, choose what kind of packaging you want and bear in mind that there might be changes along the way.
- Locate a supplier in your area that can produce your packaging starting with a small order for testing.
- Test the packaging and modify if there are any changes until you find the right one for your product.