What are infographics?
The use of infographics for search engine optimization Toronto started in the later part of 2010. By incorporating it in the site, online visibility is enhanced because aside from content, the visitors are treated to images that actually relate to the keyword on the content. By allowing visitors to embed or share the infographic, page authority is quickly built. Social share buttons to the page will make it easier for the site visitors to share the infographic which works in optimizing your site for the search engines. Including a thumbnail of the infographic is something that should never be overlooked. The thumbnail will be used when a visitor is trying to share the infographic in social networking sites like Facebook and Google Plus. Since the images on the infographic are often too large, the social network will not provide a preview image of the shared post. If you are not well versed in creating infographics, allow search engine optimization Toronto to do it for you.
How to optimize videos for search engines
The process of optimizing your videos is the same with how you optimize your text content. You will need keywords on the video title, tags and video description. Search engine optimization Toronto suggests that the video description must be a clear and concise description of the video with keywords that rank in search engines. Videos are usually uploaded on YouTube but in order to maximize SEO for your site, you have to post the video with a written transcript on the designated landing page. Share your video with social networking sites like Facebook and Twitter for increased viewership. Consider the videos as part of your sales campaign by including call to action at the end of each video with your link, contact information and email address on the video description.
Content is still the king of SEO
Back in the early days of the internet when there was no Google Panda and Google Penguin, websites cram their content with keywords to increase their ranking. Today, respectable SEO techniques implemented through search engine optimization Toronto optimize websites through quality and relevant content and keywords are used sparingly. The saying that “Content is King” is still true since it is still content that attracts the majority of visitors to a site. However, content needs quality without those embarrassing misspellings and typographical errors. Content should provide value to the visitors so they will return looking for more information. New and quality content with relevant keywords is what search engine optimization Toronto will provide you.