Important functions to businesses
Promotional products can serve many important functions for a business. First, promotional products given to potential clients at a tradeshow or other promotional event serve as an easy way of ensuring that this perspective client has the company’s contact information easily accessible to them. The more likely that the promotional product will actually be used and seen on a regular basis by this person, the better chance of making a sale. Key chains, pens, desk calendars, stress relief balls, custom plastic displays and many other promotional products containing the company logo are regularly used as an excellent way of continually getting a company’s name in front of that perspective client.
Promotional products can also be used after the sale as a method of ensuring that this customer is likely to contact again in the future. By providing promotional items such as refrigerator magnets, calendars, and other common promotional items used around the house, the consumer has the contact information readily accessible when they need it. It is much easier for them to look on the refrigerator at the magnet and give the company a call, than to go look up in the yellow pages or online. The company also doesn’t run the risk of this customer seeing a competitors name or online advertised special when looking for contact information online or in print.
Almost all businesses want to successfully offer promotional products to their clients as acts of gratitude, appreciation and market building. However, many are initially afraid of the costs related to this type of investment. Advertising through promotional gifts has got a wide range of benefits. The first and foremost benefit of gifting is retention of interest. With promotional products a company gives out useful and durable items. Recipients generally use them for a long time. The imprinted logo or brand name on the promotional products constantly reminds them of how they got the product in the first place. As a result, the retention of the company brand or product in their mind becomes stronger. Another key benefit of promotional products is that if a company is joining or organizing a trade show, offering promotional products is one way of encouraging people to visit the booth. To ensure mutual benefits, make sure that to attach a pamphlet to the gift. Lastly, giving free samples is another strategy. If a business recently launched a new product or a new branch office, they can give away free custom plastic displays. This is a very effective and affordable marketing strategy as most people associate inherent curiosity with new products and the brand awareness gets a boost.