How can a website be optimized for mobile?
Having a website that is mobile friendly is not a major concern. Web designers used to design one website for desktops and another for mobile. However, responsive web design was introduced which made a site equally favorable for both desktops and mobile users. Responsive web design ensures that the content and structure of the website remains the same even when accessed from different platforms. Web design Toronto will make sure that the site will run properly on mobile devices the same way they would on a PC or a laptop. Google also suggests that responsive web design is their choice when it comes to the configuration of a website for mobile because it is more efficient for bots to crawl and index content of a website that uses only one URL and the same HTML across different platforms. If there are two versions of the site, there will be different URLs and HTMLs to index.
Responsive web design can increase conversion rates
If a website is not optimized for mobile, how can it convert consumers who are accessing sites using their smartphones and tablets? According to statistics from Smart Insights, 20% of Google searches are now done through mobile devices and 25% internet users access the web through their mobile devices. It is expected that this trend will continue in the coming years and more and more people will be using their smartphones and tablets for online shopping. If you are involved in inbound marketing you will surely notice that social media has also gone mobile. You can also integrate some form of social media marketing strategies for your target audience who prefer to use mobile gadgets.
Better user experience through responsive web design
Web users do not have to zoom in to read website content through responsive web design. Web design Toronto ensures good user experience since content will automatically adjust to the small screens of smartphones. There are statistics that prove how a positive experience will drive a user to buy a product or use a service. If the site does not function for mobile, it is very easy for the user to transfer the search on another site that is optimized for mobile gadgets. In the world of business, it is important to be one step ahead of the competition. Many companies are now contracting the services of Web design Toronto to optimize their sites for mobile; why should you be left behind when it is relatively easy to have responsive web design?