According to a study, the preference of car buyers for effect-based black and white colour is due to the fact that it perfectly resonates for those who seek the same attributes in their new vehicle. This colour preference even become greater in purchasing luxury cars. When it comes to specific type of custom powder coating, effect-based solid blacks and whites account for higher sales. This does not only apply in automotive paints but also on devices such as mobile phones and laptops. So, designers and consumers alike choose these colours modified with effect pigments to evoke impression of style, elegance, versatility and modern appeal.
Apart from blacks and whites, other custom powder coatings such as pearlescent and metallic continue to grow in use for automotive application. They became a major part of the fastest growing segment of high-performance pigment for new build vehicles. These coatings produce brilliance and luster that provide a vibrant depth. When combined effectively with other hues, they create an eye-catching finish that can draw much attention. Moreover, depending upon the particle size and flake morphology of the pigment, they can elicit a touch of classic style. So, in essence, colour psychology plays a very significant role in deciding among the wide variety of custom powder coating for different applications.