Important elements of a website
Homepage – is the front page of your website. Toronto web development ensures that your homepage will facilitate navigation to other pages by providing links or a search box. Since the homepage is the first place that visitor views on your website, it should generate a good impression. It needs to be aesthetically pleasing but simple enough to navigate. The homepage is similar to your front window display that attracts potential customers. Since web users will be interested in your products, show them off through professionally photographed images. Make sure though that it includes content with the right keywords so that the visitor can get a better idea of the product.
About us – is a section of the website that explains your business in detail. About us provides users with a brief insight on the background of your business, your objectives and mission. For some users, the about us page is very critical because it provides the assurance that there are real people behind the website.
Contact information – is another proof that Toronto web development provides the user to ensure that the website is not a sham. Contact information often include the address, contact numbers including toll free numbers that allow consumers to call the business without being charged. It is also essential for customer support to be available 24/7 to respond to complains, questions and concerns.
Content – matters to SEO but is also important to your visitors. The reason why web users visit your site is due to content. It is important to give them a clear idea on your products or services. Since not all the content you want published can be placed in the homepage, Toronto web development will create other pages that the user can visit by simply clicking on the links in the navigation bar. The quality of content is also a big factor in converting user to leads. Content can come in the form of articles, blogs and videos. The goal with content is not only for the purpose of giving your visitors something to read or watch; content must be better than what you competitors offer so that Google will send all the traffic to your site.
It is also important to work with Toronto web development that understands the goals of your business. Web developers and designers are not created equal; there will always be an individual or firm that is better than the rest. If you find these guys, your website is in good hands.