Why an appealing design creates a good impression
Even before a user navigates your site, your visual image will say a lot about your business. A website is an online representation of your business and users will be affected by its appearance. First visual impression is very important because it generates trust and confidence on the website. An impression can be achieved within a fraction of a second that is why website design Toronto aims to create a clean and simple presentation that plays an important role when judging credibility and trust. Never judge a book by its cover is a philosophy that does not apply to the behavior of an online user. A fraction of second is all that it takes for a user to judge a site after which a decision will be made whether to stay or leave.
Why businesses should invest in good website design
Based on a web credibility research made by Standford, 75% of online users claim they make judgment on the credibility of a site based on its design. In today’s generation wherein majority of individuals prefer to shop online, you stand a good chance of gaining prospective customers through good website design Toronto. While quality content matters a lot, it becomes powerless when embedded in poor design. The biggest influences to the success of your website are visual appeal and ease of navigation and these factors should be main considerations of website design. You will never get a second chance to gain a positive first impression meaning you have to ensure you get it at first chance. First impressions do not simply provide your site with credibility, it can generate dollars.
Importance of color in website design
One of the important elements in creating an appealing website design is through the right combination of colors. The right choice of colors can have a strong impact on your audience. For example, if you are offering “green” products on your site, you cannot use reds and oranges but green or earth tones. These colors will match the products you are selling. When it comes to text, people are more used to reading black text because they claim it is easier on the eyes than red or blue. Red is a nice color which can be used by website design Toronto for sites that cater to children and teens. Orange is an appealing color for sites offering food products while yellow should only be used as accent because it strains the eyes.