According to a report by Grand View Research, the market of metallic pigments is projected to reach more than $1 billion by 2022. This is mainly due to the changing inclination of consumers towards more fashionable products with brilliant visual effects and enhanced colours. Great advancements were made in the industry such as the use of specialty powder coating with high-luster and sparkling effects. This resulted to increased durability of the automotive processing and paint refinishes. The odorless pigments are also demanded in other end-use industries including printing inks, cosmetics, and packaging.
What further drives the growth in the overall market of these pigments is the increasing awareness of the consumer about sustainability and environmental concerns. In terms of product segments, aluminum pigments were the leading product in 2014. But currently, copper pigments are projected to be the fastest growing segment since they are gaining rapid popularity. This is largely because of their ability to offer a unique gold-bronze visual effects when coated on substrates. In the automotive coatings, in particular, specialty powder coating providing colored metallics such as metallic blues, greens, and reds are becoming more favoured. Also, environmentally-friendly pigments for specialty powder coating and stabilized pigments for water-based coating systems are getting great attention.
The drive for more reduction of aromatic content in some metallic pigment solvents is also very evident. Same goes with the increasing pressure to ensure that regulations for polyaromatic hydrocarbons or PAH levels are followed for different markets. More efficient coating applications are continuously practiced which include applying thinner film and less paint in coating vehicles. Finer, brighter specialty powder coating with excellent performance and colour is still the choice of many. This is one of the major reasons why Teff-Line Ltd. continues to invest in designing production process with high flexibility. Such flexibility enables us to source enough pigments and other raw materials and use them to delivery high quality and innovative coating solutions you need.