The importance of website design for a small business
Studies reveal that most people nowadays search products online to compare prices before they proceed to physical stores to make a purchase. They type a few words on the browser of their computers and expect the search engine results to bring to them to sites that offer the information they require. Without a website, there is no way for a small business to be competitive since you will remain invisible to those who search the web. However, having an appealing website design is not enough; it must be optimized for the search engines so that you will show up on the first few pages of search results. The website is your powerful online sales tool since it allows you to interact with potential customers. Your website is the source of trusted information that provides confidence to visitors to part away with their money in favor of your products. Trust is very important for a small business because you are competing with large corporations who have had brand trust for years.
Website design from the customer’s perspective
Many people underestimate how navigating a site can be quite daunting and confusing. If a potential customer cannot browse easily through the products and shipping information, the search can be transferred to another site which is usually that of the competitor. Navigation is the most important aspect of website design because it makes the site easily accessible to all users. The most frequent issue with web designers is not considering website design from the point of view of a customer. What potential consumers expect from a website is the ease with which they can navigate through the pages and not just the homepage. Reaching all the other site sections will help users find the information they are looking for.
Web users do not have the patience for overly intricate site navigation that even the search engine spiders cannot find their way to every single page. If navigation is complicated, visitors feel uneasy and apprehensive and they will likely leave the site and search somewhere else. In order to test your site’s navigation, let inexperienced people navigate through your site and if they find it intuitive then your website design has earned navigational success. With websites being more complex and interactive, it is important for website design to ensure usability so that it will fulfill the desires of the users.