One of the most perfect examples of the economic influence of custom transparent packaging is Van's Kitchen, a family-owned producer of refrigerated egg rolls based in Dallas. When Van's Kitchen started selling their fresh egg rolls, they had a stagnant sales record since 1986. Despite using chicken, pork, shrimp and vegetable varieties for their egg rolls, sales continued to be sluggish.
In 2015, when Van's Kitchen approached a packaging partner for 23 years, the egg roll company wanted to upgrade the look of the package to something transparent but creatively made. After such a decision, their sales had an unprecedented boost of 11%. Van's Kitchen is now enjoying great returns from its more than 4,500 retail outlets in the US. Thanks to custom transparent packaging.
What Are the Advantages of Custom Transparent Packaging?
Custom transparent packaging has many essential features that make it not only interesting but also beneficial for whatever purpose it may serve. As it has helped Van's Kitchen and many businesses that have switched to this type of packaging, it can definitely help you too.
Here is a list of potential benefits that custom transparent packaging has.
- Easy Visualization of the Product -- Custom transparent packaging is transparent first of all, thus it allows customers or consumers to see the actual product right away.
- Clearer Details -- What is more interesting and what has actually worked with Van's Kitchen is that transparent packaging can give the customer a better, clearer idea of what is inside it. Moreover, it will be easier to assess quality if this is the case.
- Easy Designing and Shaping -- With transparent packaging, it is easy to customize it using a gorgeous design such as those who are selling cologne or perfume. As they are easy to customize, they are also easy to personalize into clip strips, tented cards and pocket strips. It can also be fashioned into brochure holders, PVC sign holders and shelf displays.
- Good Quality Finishing -- Transparent packaging can be easily customized with printing and finishing that will surely create a lasting impression on your consumer. This is indeed an effective way to showcase your brand or product image.
- Elegance and Attractiveness -- Custom transparent packaging can be made elegant as it is made to look attractive as a means for gift giving or other presentation and decorative purposes.
- Savings -- Custom transparent packaging is custom-made for the shape and size of your product, thus you can save much on the packaging costs.
Promise of Quality
Custom transparent packaging can transform your business into something more profitable and more attractive. Not only is custom transparent packaging useful for aesthetic purposes. It is also the key to customer satisfaction. In fact, when done right, branded or highly stylized packaging makes your product inside it already doubly satisfying.