Ideally, a professional web designer offers a number of services such as SEO optimization, web design, programming and hosting services. As such, it should be noted that consultancy services offered collectively by a single service provider will always be more competitive. Thus, if a web designer offers all the services, priority should be accorded to him as his bargain is likely to be better and cheaper. On the other hand, careful vetting of the services, their qualities by possibly getting testimonial references from past or existing clients will help you make an informed choice.
On the other hand, the rates offered by a specific web designer should be competitive enough as to allow you get the best value for your money. However, it should always be noted that quality supersedes monetary compensation to the designer for the service. Thus, if two designers can offer the same quality of work at different rates, then the cheaper one should be selected. However, you should not let the cost of the service compromise on the quality of service to be rendered.
Lastly, you should also ensure that the consulted web designer has the required technical and professional know-how required in executing your project. In this regard, the designer should have adequate skill and expertise on how to integrate the various resources needed in your website for full operationalization and complete functionality. Through academic and professional certification are necessary checks, they should not be overshadowed by the designer’s portfolio that might be a better illustration of quality and performance.