What is custom CRM?
Custom CRM provides a solution for customer retention and satisfaction through a unique business model that exactly fits your business processes. Standard CRM systems have been developed to appeal to almost all kinds of businesses and it may be not be applicable to your type of organization. With custom CRM you are able to save on the cost of investment because the system does not include all those extra features that your business does not need. With a custom built solution, you get a system that exactly fits your requirements without all the complexities that cost both time and money. The software package of a custom CRM will be designed according to the workflow that your sales people are familiar with and which can be easily integrated into your business system.
Major benefits of a custom CRM solution
No business is alike since every business does things differently from the competitor. The major benefits of having a custom CRM is obvious; you need custom features that will exactly fit the way you do business. You certainly do not want to follow how your competitors manage their campaigns for customer acquisition, retention and satisfaction. Your wants are always unique from other business that is why custom CRM is the solution. The idea is to have a playing field according to your rules and policies in both sales and customer management. A pre-built model does not provide the assurance that it will work according to your business plans since it is more or less a standard system with different functions and features some of which may not even be relevant to your organization. Extra features may confuse your sales team and cut down on their productivity.
Why does a business require CRM solution?
- To keep track of all present and future customers
- To identify and target the best customers
- To provide information about new products and services
- To provide personalized service to customers based on their own desires and requirements
- To provide consistent service that will enhance customer satisfaction
- To implement a feedback system to gain information on customer experience
If you have an efficient custom CRM in place you will be able to manage and nurture your customer relationship. CRM is more than just a technology, it is a solution for businesses to know and understand their customers with the capability to analyze their behavior and preferences. Every piece of data is stored into database that is accessible to all member of the organization involved in sales and marketing.