- Delayed web content update
Traditionally, Google has not required frequent web content update for continuous top ranking. However, with the lots of high quality fresh content coming onboard every day, there is a dire need to have newer content posted into the site frequently. Ideally, this means that you should avoid having the old content in your site if you need its high ranking to continue.
- Reciprocal linking and link exchanges
In building a site, one can easily get entrapped into using other links to already existing websites. In such a case, Google’s algorithms can trace such links and react by not responding to specific links to your site. However, if excellent content is developed and properly linked within the site, excellent results are expected. Thus, reciprocal linking should be avoided at all possible cost.
- Creation and use of lean web content
Well-developed web content should portray attention to detail. One should always remember that great web design content leads to great linking abilities. Thus, the content used in the site should be both well detailed and unduplicated. Therefore, duplication of web content from other sites should be avoided at all times while scanty or leanly developed content should be enriched to the acceptable level.
- Ignoring social sites
Among the latest developments that can never be ignored is the use of the social sites. Thus, an excellent site should be well linked with the specific social sites related to the company. Therefore, a website should always have the respective social sites such as Twitter and Facebook included in the site.