While publishing great content on your website can help rank your website, it would not be effective if you do not incorporate other on-page SEO techniques. For this reason, you need an SEO company in Toronto to do the job for you.
An SEO company in Toronto can do the following on-page SEO techniques for your website:
1. Use relevant long tail keywords
The use of long tail keywords is proven effective when it comes to increasing your B2B sales. How? Long tail keywords of three or more keywords are more specific and usually meet the needs of the searchers. More often than not, searchers who land on your website may stay longer because they’ve found what they’re looking for. As a result, they are more likely to respond to fill out forms, buy your products or hire your services.
2. Update your content regularly
You don't have to make a brand new post every time to help rank your website. You can update your older posts like adding an image or new information to get the attention of web crawlers. When you update your content, search engine re-evaluates your ranking and then decides if your content should rise to the top of search engine results. Without a doubt, search engines value content that offers relevant and updated information to searchers.
3. Use metadata strategically
Your website’s metadata appears on search engine results pages (SERP). It contains the title of the page (title tag) and the description below the title (meta description). Since title tags are the most visible Meta tags to the searchers, it provides a real impact on search engine ranking.
4. Use descriptive links
Replacing your “Click Here” links with the name of the destination is much better. Why? Because adding descriptive and relevant keywords will make it more SEO friendly. What’s more, it not only improves your ranking, it also adds value to your audience.
The above on-page SEO techniques are just some of the many things an SEO company in Toronto can do for you.
If you want an SEO-optimized website using all the updated SEO on-page techniques then have your website built with one of Google’s partner in Toronto, Vestra Inet. We are a team of SEO specialists, web developers and designers who have crafted unique and SEO optimized websites for our clients in different industries. Let us create and rank your website!