Common features of CRM
Significant financial rewards can be reaped by a business that makes use of CRM Toronto because the process of evaluating customer information becomes more manageable and effortless. Consolidating information collected from consumers can be both expensive and time consuming but through CRM software, all customer data will be consolidated in a single database. Aside from making data easily accessible, CRM software functions as an automated recorder that keeps track of all customer interactions from phone calls, emails, social media posts and other channels based on the software’s capabilities. CRM software can also automate various workflow processes like tasks, alerts and calendars so that managers will have an easy time keeping track of productivity and performance based on the information that was logged into the system.
Marketing automation is one of the common features of CRM. This is a tool that most businesses use to automate repetitive tasks that are frequently used for marketing and advertising purposes. An example is email marketing that makes use emails to update customers on new product or services. The system automatically sends emails to potential consumers with the goal of turning a sales lead into an actual customer. For a big business, sending emails to tens of thousands of potential customers daily will require manpower but with CRM, the task becomes more manageable.
Sales force automation means the business can track all the efforts and follow ups between their sales force and potential customers. Repetitive tasks are avoided and the process of marketing to clients becomes streamlined. CRM will help a business manage its sales force in the best possible way so that their efforts will become more productive and financially rewarding.
Customer service automation is one of the more important features of CRM. Responding to customer inquiries can be quite tedious but through contact center automation, a pre-recorded audio can help customers with the information they seek or answer common questions regarding products and promotions. Software tools can be integrated by business so that customer representatives do not have to deal with customer requests. It certainly cuts down on the time spent on problem solving and information dissemination.
A well implemented CRM can replace traditional processes that are time consuming and inefficient. CRM software allows business to move away from traditional tools like spreadsheets used for data analysis. Data is one of the strategic assets of a business and it can be more effectively managed and analyzed through appropriate CRM software.