Transparency in packaging is among the popular trends across industries, particularly in the food industry. This is because clear packaging is highly associated with natural, healthier products. It becomes a part of a more holistic approach in giving the consumers the clarity they demand. Manufacturers are now prompt to provide clear information about their ingredient sourcing policies that should be incorporated into the packaging.
So, when considering a switch from opaque to clear packaging, companies and their packaging designers must carefully consider how to go about with the product while integrating those important information into the package design. For instance, if your product is bread of chips, a good combination of transparent and printed packaging might be a good idea where clear area will be on the upper part of the pack so any undesirable crumbs at the bottom will not be displayed.
In addition, clear packaging is not only great for the eyes but can provide a better barrier in protecting the product during shipment than traditional opaque packaging. Improvements have been made in transparent packaging such as resistance to flex crack, higher seal integrity and better water vapour barrier performance. All of these advancements allow food products to be handled, transported, and shipped properly with less to no physical damage until they reach the display shelves.
Moreover, the materials used in clear packaging are now more advanced, offering a metal-free barrier for very sensitive products such as baby snack foods packed in pouches, ready-to-cook meals, chips, buts, and other food items. But still not all products can be safely packed in transparent material packaging, particularly the ones that will be prone to UV damage and require very high water vapour barrier. Otherwise, if you think your products will greatly from transparent packaging, then it will be worth your investment to switch.