The following will convince you why you should upgrade the look and feel to your website.
- Navigation. The navigation perhaps is the most important aspect of a website. The navigation will make or break a certain website. This is especially true for websites which contain several pages. Typically, website navigation includes a list of labels or a navigation bar that lists the different pages of the website. A good navigation tool should be located easily by the user and is also easy to comprehend. This will allow the internet user to easily travel through the website and make quick scan of pages. When designing for the navigation tool, most website builders get carried away with the fancy design and typefaces. A tip for you is that the navigation tool of your website should be very intuitive that even one who is not adept to computer can understand it.
- Brand consistency. If you already have a logo for your company and you frequently use it when printing pamphlets, business cards and letterheads, you should likewise use the logo, brand colors, imagery and brand messaging and incorporate it to the design of your website. It is very important that your customers recognize your brand in different forms of visual communication. More often than not, when visual appearance of a brand changes, the customers feel uncomfortable.
- Search engine optimization and reading patterns. For most people, they are very comfortable when reading the web page the way that they read books, that is from top to bottom and from left to right. Website developers also consider this when creating a website. Designers usually make sure that the very important information is placed on the upper left portion of the website. This will enable you to get the message fast to your website visitor. When placing keywords which are company-related to the html-based text, search engines like Bing and Google are more able to crawl into your website thus increasing the search engine placement of your website.