Reports show that United States’ packaging industry worth about $7 billion using various types of packaging and materials. It ranges from paper to boxes to transparent packaging. Choosing which type and material to use for packages is very important as packaging serves as the last strategy for promoting a product. It can either make a particular product stand out or fall behind its competitors. There are some critical rules to consider when deciding on your product labels and packaging. First up, is to know who is your target market and understand what they need and want in terms of packaging. Would they be happier to see a product inside transparent packaging or prefer more of written descriptions and fancy design of the package? The answer to this question will help you decide what packaging to use.
However, you also need to be considerate of the current trend in the packaging industry wherein more than half of the consumers want to see the product through the package. In addition, majority of the popular brands have one thing in common, that is a simple product label. This simplicity in packaging design gives a good impression that the product is natural and organic, particularly it is food. Transparent packaging tends to be more attractive for most shoppers since they are able to see the content. It appears even more fresh, healthier and even tasty. One thing that you have to ensure though is to make your company logo or brand name at the center of the package. This will enable the consumers to recall it afterwards. This is where the power of labeling and packaging works together.
Another major factor to consider is the rules and regulations of the state on packaging. It may be prohibited to use a packaging that is bigger than the product itself. Many manufacturers are trying to make products look large with a bigger opaque package just to catch attention, but this may result to violations. Not only that, consumers will be frustrated when they open a box or bag only to find out that it is barely full. Using transparent packaging can prevent this problem happen. Consumers will know instantly that what they see is what they get, without causing any disappointments in buying your product. You can even encourage them to purchase with high quality transparent packaging from Vue-Craft. We are the specialist in designing and manufacturing innovative PVC clear packaging. When it comes to finding the best material and transparent packaging for your products, we can custom fit one no matter the size or shape.