There are good reasons why transparent or clear packaging becomes more successful than those without transparency. While it may seem to be a bit bland, when treated with high creativity, transparent product packages can be as unique and special than other types of packaging. Studies reveal and eye-tracking research claim that products packed with clear packaging are more attractive to buyers. While this might sound unbelievable at first, it does actually makes sense due to two main reasons.
Durability, security and inexpensive
Apart from being pleasing to the eyes, transparent packaging is also durable and can hold product securely. Moreover, manufacturers prefer this packaging type since it’s easier and cheaper to produce than other types. While clear packaging may fall a little short from the point of view of a designer, there are several ways to differentiate and make products unique from the competition.
For instance, you can integrate your product graphic design and branding through printed inserts or logo into the packaging. In fact, with a transparent package, you or your designer will have more flexibility when it comes to a variety of options for a partial packaging design.
What you see is what you get
Unlike opaque packaging, buyers can get a good look at what they are actually taking home with them with clear packaging. This helps them make an educated purchasing decision by allowing them to assess how they can benefit from buying a particular product that the traditional cardboard packaging lacks. Putting it simply, if you are the buyer who has to choose between two different product brands, one packed in opaque packaging and the other in transparent packaging, more likely you will select the one that you actually see.
This is the case because products with clear packaging reveal its important characteristics or features. In other words, most consumers value more seeing a product with their eyes than merely reading what is written on a piece of cardboard.