According to North American industrial projections, the software development market is expected to increase to at least $37 billion by 2020, to become the largest enterprise software in the market. The paradox of this is that the current global installation base was only at 1 present in 2014. So the question is, how can such a large market be unpenetrated? The most likely answer is that most software development vendors offer enterprise CRM systems that are difficult to implement and are inflated in cost.
It’s about your exact needs, nothing less or more
Pre-built software development solutions are designed to work for a wide range of businesses and are hence packaged with all sorts of functions, which may not be relevant to your organization. It is these extra features that come with an unnecessary expense and complexity. They not only consume your space and time but also make operations and training difficult for your staff. Imagine purchasing a CRM system to support your sales force with contact leads, and end up with bloated software that includes everything from social media integration to marketing automation. The challenge is that you have to deploy and configure the entire package, even if the features you want are just a fraction of whole thing. At the end of the day, it takes more time to learn how to use different functions, which only causes more destruction to productivity.
Custom software development solutions give you exactly what you want, without complicating things with unnecessary whistles and bells. This means that it takes less effort to train your members and the workflow quickly becomes familiar.